Brady’s Customer Advisory Board
Last week I made the 200 odd km trip up the D1 motorway to Prague to attend Brady PLC’s Customer Advisory Board. The two-day event was held at the Marriott in the center of Prague and was attended by about 100 people from a wide variety of Brady’s clients.
Opening the event, CEO, Gavin Lavelle, outlined the history of the company and provided an overview of the products, clients, and financial data for the company. He then discussed some current business drivers and issues facing clients and the industry at large briefly demonstrating new Brady solutions or responses to each of these.
The first of these new products was called Brady Risk services – a consolidated cross-asset risk analysis and reporting interface that utilizes a thin client front end and brings all risk data, including that from external systems, into one place for further analysis (risk aggregation tool). The tool comes complete with a number of analytical and reporting tools including VaR (parametric, historical and Monte Carlo), credit analytics and limits. The second, Brady Collateral Management, is a centralized credit analysis and collateral management solution, the third was Brady Order Management, a high performance platform for order capture with real-time prices and alerts and finally, the Brady Energy Sales Manager, a web-based tool for the sales force in a retail company, was introduced.
By highlighting these new solutions as responses to industry and client business problems, Brady did a great job of seeming to be responsive and in tune with the market. It also demonstrated its innovative capabilities which now extend into energy via its VIZ (Brady Energy) team.
I spoke about the broader C/ETRM industry focusing on the results of the market sizing study in particular, what the growth drivers were and how CommodityPoint expected the industry to further evolve.
An evening out at a Czech brewery with traditional Czech cuisine helped keep the energy and conversations going although perhaps making the start of the second day a little painful for some! All in all a very informative and enjoyable set of meetings.
