In the run up to starting CommodityPoint’s new CTRM Global Market Sizing study and report, we’ve compiled a listing of every license deal for CTRM applications announced in 2010. Plainly, most deals do not get announced and some vendors never announce anything, so we will be the first to say that the data does not necessarily reflect a truly accurate picture of the events in 2010. Nonetheless, it is interesting to do a little analysis on the data and see what light can be shed on the wider market from that analysis.
CommodityPoint is tracking around 80 CTRM vendors and products, but only about one third of these vendors made any announcements in 2010. We tabulated some 76 license deals across the space globally, and it should be noted that the majority of these were new license deals for a fully-fledged CTRM solution. Of those 76 deals, some 47 (62 percent) were for energy commodities only (either a single commodity such as natural gas, or multiple commodities such as natural gas and power) and 22 deals were for multiple Commodity Groups (i.e., they included energy, agriculturals, and/or metals).
The distribution of the deals is quite interesting. Figure 1 shows a graphical representation of where the licenses were located, though it should also be understood that many deals were actually for implementation in multiple geographical regions. Firstly, the number of license deals announced for Europe was actually higher than for North America and secondly, the number of deals announced in Asia-Pacific was also significant. Whether this data is proportionally representative of the true market is certainly up for discussion, but the trends do fall in line with our previous observations that the European CTRM software markets do appear to be growing faster than their more mature North American counterparts, and the Asia-Pacific region has begun show a more year-to-year consistency in terms of software acquisition and is becoming a more important market for vendors.
Figure 1:
Geographical Location of Announced Deals